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Text File  |  1989-10-19  |  3KB  |  48 lines
  1. Disk No: 1562                                                           
  2. Disk Title: Advertising Response Manager                                
  3. PC-SIG Version: S1                                                      
  4.                                                                         
  5. Program Title: Advertising Response Manager (ARM)                       
  6. Author Version: 1.0                                                     
  7. Author Registration: $25.00                                             
  8. Special Requirements: 512K RAM and a hard drive.                        
  9.                                                                         
  10. Advertisers, there is an easy way to see if your advertising dollars    
  11. are paying off.  ADVERTISING RESPONSE MANAGER (ARM) lets you keep track 
  12. of the response to all types of advertising and promotional campaigns.  
  13. ARM can handle advertisements, news releases, product surveys,          
  14. technical articles, reply cards, or anything else you use as            
  15. promotional material.  ARM gets you started with menus that prompt you  
  16. for everything from product information to advertising costs.  Once     
  17. your advertising and promotional pieces are entered, another section of 
  18. the program allows you, or your administrative support, to keep track   
  19. of responses.  You do not need to be a computer or advertising guru to  
  20. effectively use ARM.                                                    
  21.                                                                         
  22. The best part about ARM is the information you get out.  You can look   
  23. at how much you spent on advertising overall, or by publication, by     
  24. product, by type of media, or by individual piece.  You can look at     
  25. responses based on the media name, issue, type, identification number,  
  26. product advertised, last response date, or number of responses to date. 
  27.                                                                         
  28. One of the best things about ARM is that it allows you to easily plug   
  29. your data files into any other spreadsheet or database program that     
  30. uses dBase files.  With arm, you can finally see what you're getting    
  31. for your advertising dollar.                                            
  32.                                                                         
  33. File Descriptions:                                                      
  34.                                                                         
  35. AINSTALL BAT  Installation program for archived ARM files.              
  36. ARM      ARC  Program and data files condensed.                         
  37. ARM      BAT  File to start ARM once installed.                         
  38. ARM      DOC  Instruction manual on disk.                               
  39. CONFIG   SYS  Recommended configuration file.                           
  40. PKXARC   COM  Unarchiving utility.                                      
  41.                                                                         
  42.                                                                         
  43. PC-SIG                                                                  
  44. 1030D East Duane Avenue                                                 
  45. Sunnyvale  Ca. 94086                                                    
  46. (408) 730-9291                                                          
  47. (c) Copyright 1988 PC-SIG, Inc.                                         
  48.